Shoester
An app build to give great customer experience in buying a shoe online with clarity in terms of Size [singular foot size globally], Leg Orientation [Pronation], and other key features to make the informed decision
Who
Solely handled case study
Buying shoes online presents several challenges that customers may encounter. Here are some common challenges:
Sizes: there are n number of references to the shoe sizes like UK size, USA size, EU size and so on.
Keeping todays world in mind people often visit different country makes it crucial to have a reference to the size s/he usage. Moreover, there is slight difference in the sizes as per different brands are concerned.
To mitigate this issue, I came up with a worldwide singular shoe size approach, where the app facilitator will ask product listers to come-up with a size which is same across the countries along with the brand respective sizes to refer.
I touched another pain-points which many App/ services have missed, A leg orientation.
Pronation and supination orientation should be identified before we decide to buy a shoe, which gives a comfort feeling while walking/ running.
But, due to time constrains I have missed few key features to highlight in this case study which adds to the best customer experience such as the fastest delivery, smooth and easy return/ exchange process, the material description, etc
